Maria Grazia Chiuri paid tribute to the traditions of southern Italy with her elaborate @dior cruise spectacle, held in the center of Lecce.
Models dressed in fringed skirts, headscarves and embroidered dresses walked across the square in front of the Duomo cathedral, a masterpiece of Italian Baroque architecture, to the sound of a live orchestra and haunting chants, while dancers performed a moody choreography by Sharon Eyal.
There was even a post-show concert by popular Italian singer Giuliano Sangiorgi.
Dior chief executive officer Pietro Beccari estimated the event mobilized more than 1,000 participants including weavers, artists, musicians, filmmakers, carpenters and electricians, not to mention models, photographers, hairstylists, makeup artists and event producers. “It’s a real spectacle, it’s not just a fashion show,” he said.
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